Privacy Policy for Chrome Extension

Effective Date: 5 November 2025

This Privacy Policy explains how Softwear Labs Pty Ltd ("we", "our", or "us") collects, uses, and protects your personal information when you use the What The F*** Are You Wearing ("WTFAYW") Chrome Extension (the "Extension").

By installing and using the Extension, you agree to the collection and use of your information in accordance with this policy.

1 Information We Collect

When you install and use the Extension, we collect the following types of information:

  • •
    Account Information: Your name, email address, and account information that you use to register and interact with the WTFAYW platform.
  • •
    Usage Data: Information about how you interact with the Extension, such as the products you view, save to your collection, or select for AI try-on, and the corresponding actions taken in the Extension.
  • •
    Browser Information: Basic data such as browser type, operating system, and device information that may be used for troubleshooting and improving the functionality of the Extension.

2 How We Use Your Information

We use the information we collect for the following purposes:

  • ✓ To enable the functionality of the Extension, including saving products to collections and generating AI-powered try-on results.
  • ✓ To communicate with you regarding updates, support, or changes to the Extension.
  • ✓ To improve the user experience and develop new features for the Extension.
  • ✓ To monitor and analyze usage trends to improve the Extension's performance and reliability.

3 How We Share Your Information

We may share your personal data with the following third parties:

  • • Google: For processing AI-powered Try-On features and other service functionalities.
  • • Stripe: For processing payments and managing subscriptions.
  • • Google Analytics: For tracking user interactions and improving the Extension.
  • • Other service providers: We may share data with trusted third-party vendors who assist in providing services like hosting, technical support, and analytics.

We will never sell, rent, or lease your personal data to third parties.

4 Data Retention

We retain your personal data for as long as necessary to provide the Extension's services or as required by law. You may delete your personal information at any time by uninstalling the Extension or managing your profile settings within the WTFAYW platform.

5 Currency and Product Information Accuracy

All product and pricing information displayed via the Extension is provided by the user or the connected retailer. Softwear Labs makes no guarantees as to the accuracy of this data. Prices and product details are provided as a guide and may not be exact.

We also provide a currency conversion feature based on real-time exchange rates, but the converted prices are estimates and not definitive.

6 Security

We take appropriate measures to protect your data from unauthorized access, alteration, or disclosure. However, no method of data transmission over the internet or electronic storage is 100% secure.

Important: While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.

7 Your Rights and Choices

You have the following rights regarding your personal data:

  • ✓
    Access and Update: You can access, correct, or update your personal information at any time via your profile settings on the WTFAYW platform.
  • ✓
    Data Deletion: You can delete your account or any uploaded product or AI try-on results by uninstalling the Extension or managing your settings within your account on the WTFAYW platform.
  • ✓
    Opt-Out of Communications: You can opt out of receiving promotional emails and communications by using the unsubscribe feature in the email or by adjusting your notification settings within the platform.
  • ✓
    Data Portability: You may request a copy of your data in a portable format by contacting us at [email protected] .

Requests regarding your data will be processed in accordance with applicable data protection laws.

8 Children and Minors

The Extension is intended for users aged 13 years or older.

If you are under the age of 18, you must obtain parental or guardian consent before using the Extension or uploading any content. We do not knowingly collect or solicit personal information from anyone under the age of 13. If we learn that we have collected personal information from a child under 13 without verification of parental consent, we will take steps to delete that information.

9 Data Transfers

Your personal data may be transferred to, and maintained on, computers located outside of your country or jurisdiction, where the data protection laws may differ.

By using the Extension, you consent to this transfer of data.

10 Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make significant changes to how we handle your data, we will notify you through the Extension or via email.

The most current version will always be available on our website and through the Chrome Web Store.

11 Contact Us

If you have any questions about this Privacy Policy or wish to exercise any of your rights, please contact us at:

Softwear Labs Pty Ltd

Suite 2, Level 3 7-15 Macquarie Place
Sydney 2000 NSW, Australia

Email: [email protected]

By installing and using the What The F*** Are You Wearing Chrome Extension, you agree to this privacy policy.