A digital wardrobe for
*not just the stuff they get paid to promote
We started what the fuck are you wearing because we wanted to make it a little bit easier for people to dress a little bit better — and we believe that good taste is worth sharing.
While most platforms reward affiliate links, we use free and paid subscriptions so that creators can earn by sharing the pieces they actually love (the kind of pieces they'd send to a friend) — not just whatever pays the most commission.
Put simply: these subscriptions let people show you the good stuff - without turning every outfit into an ad.
save anything from anywhere
combine multiple products into complete looks
turn your saved items into curated collections
offer subscriptions to get paid for your taste